São Paulo, the fourth most populous city in the world, and the largest in the southern hemisphere. Almost 11 million people live within its 1,530 square kilometres.

The city’s attraction lies in its people as well as it’s vibrant and cosmopolitan culture. São Paulo has many nationalities, cultures and beliefs including Italian, German, Portuguese, Japanese, Chinese, French, African, Arabic, Spanish, Latin and Brazilian.

São Paulo is one of the few places where history and modernity merge harmoniously together. There are hundreds of theatres, museums, historical and cultural heritage sites, parks, restaurants, bars, fairs, shopping centres and hotels.

The city is home to the largest hotel complex in Latin America and holds many major events throughout the year. Each year about 10 million visitors come to São Paulo to conduct business, gain professional contacts, go shopping or simply come to enjoy the culture of the city.

Lider Tur offers the opportunity to explore São Paulo and experience more of Brazil. It is a vibrant city and we recommend visiting different parts of the area and making the most of your stay.